Harrogate-based High Street TV is taking great strides into the fitness market, as it announces the launch of a new fitness range, New Image. The unveiling will coincide with the exclusive retail launch with Argos in their latest catalogue (number 88) on Friday 22 July.
Featuring brand new, and popular existing fitness products, New Image comprises a range of easy to use at-home fitness products that will allow anyone, no matter their fitness level, to reach their goals in the comfort and privacy of their own home.
As the fitness market continues to boom, High Street TV is on mission to create a fitter and more active nation. Developed by sports and fitness specialists, Squat Magic has undergone testing by Progressive Sports Technologies Ltd, whose operations are based in the prestigious Sports Technology Institute at Loughborough University, to evaluate its performance. Squat Magic is the hero product of the range which is available to buy now. Two additional multi-body workout machines and a number of accessories will complement the range later in the year.
Francesca Woodward, Marketing Director at High Street TV said: “The launch of New Image is a significant development for the business, as well as our exclusive retail partnership with Argos. We’re responding to consumers who we know are looking for fitness products that work around their schedule and help them achieve their fitness goals.
NHS Choices recommends we should get at least 150 minutes of moderate aerobic activity, or 75 minutes of vigorous aerobic activity a week. New Image will actively help the nation to get fitter and feel better inside and out, and pre-orders are already exceeding expectations.”
High Street TV is the UK’s most successful and longest running multi-channel DRTV Home Shopping channel, broadcasting over 3,000 hours per month across five dedicated TV channels. The brand’s successful product portfolio includes NutriBullet, the Pressure King Pro and the QuadraPan - all category bestsellers. It trades with more than 35 leading blue chip UK retailers and trades globally.
High Street TV was recently recognised as one of the UK’s fastest growing companies in the Sunday Times Fast Track Awards, as well as being named the third-fastest growing in Yorkshire and ranked 42 in the national table.
Squat Magic is £69.99 and available to buy at highstreettv.com
"Were responding to consumers who we know are looking for fitness products that work around their schedule and help them achieve their fitness goals."
Francesca Woodward, High Street TV MD
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