×

LEEDS MARKETING NEWS

Thursday August 10 2017

New look digital presence for 50-year-old Leeds heritage brand


A Yorkshire heritage brand has launched a new-look digital presence as the company marks 50 years in business.



New look digital presence for 50-year-old Leeds heritage brand

Leeds-based Yarwood Leather supplies luxury upholstery leather to some of the world’s most prestigious brands, including Emirates, Morgan Motor Company and Restaurant Gordon Ramsay. But while the organisation’s printed literature has long been symbolic of the calibre of Yarwood’s craftsmanship and client-base, the website simply did not reflect the quality of the brand.

The team therefore turned to Mirfield digital marketing agency The Bigger Boat, to undertake the online overhaul.

The three month project has seen the site switch from a somewhat cumbersome Magento build to a fresh WordPress platform. Stand-out features of the new website include a bolder use of project imagery, integration of a craftsmanship video, greater use of case studies and an intuitive colour picker for interior designers and refit specifiers.

Already, statistics show a marked improvement on the previous site’s performance, with sample orders up 50%, the conversion rate up by 60% and organic traffic up by 20%, when compared to equivalent 2016 point-in-time figures.

Commenting on the project execution, The Bigger Boat’s co-founder and account director Andy McCaul said: “We actually became very familiar with the Yarwood business, as we were initially appointed to optimise the old site. But there were a number of flaws that had to be addressed. The aesthetics and navigation did not consider the user experience, seemingly simple updates were time-consuming to administer, and increasingly, the capabilities of the old version of Magento were becoming quite restrictive.

“The decision was therefore made to move to a new site, more befitting of modern customer expectations, CMS requirements and the luxury feel of the brand itself.”

The Bigger Boat’s services have now been retained to support Yarwood with paid search activity, conversion rate optimisation and fine-tuning as required.

Elaborating on the finished product, Yarwood’s marketing manager, Laura Wood said: “We’re delighted with the more impactful front-end of our beautiful new website but, aesthetics aside, this project has been all about results. In the modern world of digital marketing, sites need to perform, and the heightened engagement and conversions, which we’ve seen almost instantly, are indicative of the true value of our new online presence.”

Established in 1967, Yarwood Leathers is based in Morley, Leeds, and has an on-site laboratory, cutting room and sewing department, plus in-house embroidery and debossing team. The 50-year-old business provides an array of bespoke services to well-known brands within the hospitality, commercial furniture, aviation and transport sectors, to name just a few.



"In the modern world of digital marketing, sites need to perform, and the heightened engagement and conversions, which weve seen, are indicative of the true value of our new online presence."
Laura Wood, marketing manager








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Yorkshire Jobs


Marketing Manager

Bradford


An exciting opportunity has arisen for an experienced Marketing Manager to join a highly reputable and growing B2B organisation based in Bradford.




SEO Executive

Leeds


SEO Executive (Link Building) Location: Leeds Commutable From: Leeds, Wakefield, Dewsbury, Huddersfield, Barnsley Salary: Up to £23K - dependant on experience Skills - SEO, Search engine optimisation, Search marketing, search engine marketing, link building, back-links, keyword research, organic search, SEM, HTML, Social Media, Google Adwords, Digital Marketing, Online marketing, SERPs, Goog.




Marketing Executive

Wetherby


Are you budding Marketing Executive or a Marketing graduate with the confidence to experiment with your creative side? Do you want to bring impactful and fresh content to an already well established multinational team? Does the prospect of working for a global company give you the career prospects you are after? If your answer is yes, then this might be the role for you! Better placed are currently recruiting for an internatio.




Marketing Manager

Leeds


This is an exciting opportunity for a talented and driven Senior Marketing Exec/Marketing Manager to join one of the UK’s leading providers of technology driven business services.




Marketing & Social Co-ordinator

Leeds


As a Marketing and social co-ordinator at Awesome Merchandise you’ll be joining our Growth Team (and our goal is to grow…).




Marketing Manager - Maternity Cover

Sheffield


About us: The Floow is a rapidly growing telematics service provider that develops smartphone apps for insurers, to collect driving data and deliver services to insurers and their customers.




RECOMMENDED FOR YOU ON ENTIRELY MARKETING














































Figures add up for former accountant


A former accountant has taken a big step forward to help other Derbyshire business owners with support from Hilton Smythe FinanceEmily Coy, 37, is opening a Business Doctors franchise in the Chesterfield area to provide business support services







Discover the latest Industry News & Opinions on Entirely














We transform your bright ideas into brilliant digital products.