Entirely Yorkshire

LEEDS MARKETING NEWS

Wednesday August 30 2017


Senior hire announced at Leeds-based vehicle auction specialist G3


Independent car auction firm G3 Remarketing has announced a new senior appointment as the brand continues to grow.



Senior hire announced at Leeds-based vehicle auction specialist G3

With over 20 years’ motor industry expertise Alex Miles has joined the team in the newly-created position of Buyer Services Manager.

Having worked for AMT Contract Hire & Leasing, The Harratts Group and Nidd Vale Motors – among other well-known brands – he brings with him a wealth of insight into the used car market.

This knowledge will be used to help G3 further raise its profile among the dealer and car supermarkets network.

“Alex will provide a crucial role in further improving the quality of the sale experience, for vendors and buyers alike,” explains G3’s joint director Matt Dale. “He will be responsible for placing vehicles both pre- and post-sale, for instance, to improve conversions rates and returns for our sellers.

“But in helping our marketing team to better communicate with prospective buyers – to hopefully increase the number of proxy bids that we are able to achieve per car, for example – he is also improving their access to high quality, ready-to-retail stock.”

Drawing on his two decades of experience, Alex will also assist colleagues with vehicle valuations and proactively analyse unsold vehicles to review the reasons for the non-conversion. Having worked at different stages within the supply chain, for instance, he will advise how to make the vehicles more appealing during the pre-sale process and where to adjust the pricing to reflect market conditions and demands. 

“With a conversion rate of 78%, we already deliver a high level of service to vendors,” expands Matt.  “But we’re always striving to do more. Alex will, in effect, be a champion of continuous improvement within our team, so that we can uphold the high standards we’ve become renowned for, as we continue to grow.”

G3’s sales calendar currently includes an average of 16 auctions per month, where buyers are able to bid in-lane and online.



"Alex will provide a crucial role in further improving the quality of the sale experience, for vendors and buyers alike."
Matt Dale








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