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SHEFFIELD MARKETING NEWS

Monday February 11 2019


Kenwood Hall Hotel & Spa Re-brands to Mercure Hotels


Sheffields historic Kenwood Hall Hotel is re-branding to the Mercure Kenwood Hall Hotel & Spa in March 2019, with a significant investment in the Hotels facilities over the next two years.



Kenwood Hall Hotel & Spa Re-brands to Mercure Hotels

Part of the Vine Hotels group, which owns and operates seven hotels and venues in the UK, the 114-bedroom hotel is currently operating under the Best Western brand and is rebranding to Mercure in late March.  To support its move to the new Mercure brand standards, the Hotel will be introducing key changes to its facilities which include creating 24 new ‘Privilege’ bedrooms. These offer guests a refurbished air-conditioned guestroom with king-sized bed, complimentary mineral water, magazines and newspapers, Internet, bathrobes, slippers and personal coffee machines.  Alongside this, the Hotels 10 meeting rooms will be upgraded and have added luxuries such as individual espresso machines.

 

As part of the company’s investment, work is nearing completion on a contemporary face-lift to the changing areas and reception of the Hotel’s spa, and additionally a luxurious new bedroom suite is being created, every bedroom in the Hotel will benefit from new Topbrass beds and a mini fridge, plus an additional 40 bedrooms will have air conditioning added.

 

Commentating on the re-brand, Garin Davies, chief executive of Vine Hotels, said: “The re-brand of Kenwood Hall to a Mercure hotel is an exciting development for Vine Hotels.

 

“The Hotel has the advantage of being set in 12 acres of attractive parkland yet is only one mile from Sheffield city centre, so it works well for both corporate and leisure travellers to the region.  We already have a strong established leisure market for the Hotel, that takes full advantage of this location. One of our primary reasons for re-branding Kenwood Hall is to further develop our corporate and conference markets. With the support of the Mercure brand, I am confident we will achieve this.  The investment in the Hotel will strengthen our offering to all guests; bringing even better facilities to match our already excellent service.” 

 

Thomas Dubaere, COO AccorHotels Northern Europe, commented, “We are seeing a lot of interest in Mercure brand in the UK and Kenwood Hall is one of two Mercure signings in Yorkshire already this year. The region has seen an increase in visitors for both leisure and business purposes and it is important to provide hotels that match the diverse requirements of these guests. The Mercure brand is designed to be flexible so its hotels can incorporate local touches into the design and overall guest experience allowing the hotels to offer something truly different without wavering from the internationally recognised and expected standards.”

 

For more information visit: http://www.vinehotels.co.uk



"One of our primary reasons for re-branding Kenwood Hall is to further develop our corporate and conference markets. With the support of the Mercure brand, I am confident we will achieve this."
Garin Davies, chief executive, Vine Hotels








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